Infosurv Editorial Team

Focus on Customer Satisfaction

"The three most important things you need to measure in business are customersatisfaction, employee satisfaction, and cash flow." Jack Welch – Lessons for Success, 1993 There is a simple and logical correlation between customer satisfaction and c... Read >

Focus on Employee Satisfaction

"The three most important things you need to measure in business are customersatisfaction, employee satisfaction, and cash flow." Jack Welch – Lessons for Success, 1993 THE COSTS"Most managers know that turnover is expensive, but two-thirds of 1,... Read >

Research for Business Decisions

An Interdisciplinary Approach by Eli P. Cox III Infosurv PhD Level Researcher A great deal of attention has been directed toward the decision-making process. This process has been characterized in numerous ways, but essentially it involves the follow... Read >

5-point vs. 6-point Likert Scales

One of the most common scaled-response format questions in survey design today is the Likert scale. It was developed by the American educator and organizational psychologist Rensis Likert in 1932 as an attempt to improve the levels of measurement in s... Read >